Brand
Planning

Consumer journey mapping and brand planning are art forms. Our experienced brand strategists evaluate touchpoints and consumer segmentation helping you develop an effective brand plan and content strategy, landing the right brand messages with the right consumers at the right time while maintaining a cohesive brand presence in the marketplace.

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Top-down shot fo a Habana magazine, Habana box, and a cup of coffee on a table top.

Brand Strategy
marketing

Shaped by strong insights, compelling research and unique perspectives - we’ll build a brand strategy marketing plan that will bring your brand to life in a dimensional, purposeful and character-driven manner. Our expert brand planning team will work with you to define clear, measurable objectives and to develop the right creative messaging that communicates your brand story in a way that elicits the right response from your customers.

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Brand
Personality

Your brand personality is the personification of your brand. We’ll help determine the archetypes that allow your unique brand personality to shine. By maintaining a consistent set of traits that speak to a specific consumer segment, you’ll build authentic connections that allow your consumers to truly experience and immerse themselves in your brand’s purpose.

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Brand
Planning

Even the best ideas are nothing without an effective plan. Brand planning is essential in allocating the right resources to build out an organized, actionable brand plan driven by a campaign idea or brand purpose. Our expert brand strategists and creatives work closely with your team to ensure that creative messaging and strategy aligns closely with your target audience. The right brand plan makes all the difference in delivering the results you want.

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Touchpoint
Activation

Touchpoint activation is essential in moving your customers to take the actions you want them to take. Touchpoints are all the different ways your consumer interacts with your brand. Our goal is to identify the channels and messaging best suited to optimize engagement, while aligning all touchpoints along a journey and driving consistency.

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Content
Strategy

Welcome to the wonderful, never-ending world of content - a place we like to call home. As brands enter digital media platforms, the daily need for content creation and distribution is growing at a rapid pace. We’ll work with your brand to identify the right content strategy, then build out content pillars that support your brand positioning and build lasting impressions and shareable content in the moment.

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Copywriting/
Brand Messaging

Our copywriting team will help you develop a branded tone of voice oozing with personality, to humanize your brand while balancing its functional and emotional benefits. Our brand messaging experts know how to communicate everything that needs to be said - from functional benefits to your own branded point of view.

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Video
Production

As digital platforms grow, so does the need for engaging motion graphics, video, and animation. Our expert in-house video production team focuses on capturing, creating, editing and breathing life into your content plan.

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GET Started

We'd love to hear from you!

And if you’re local, come and visit our café and roastery, Common Room Roasters, grab a coffee and let’s talk about how we can do something with real impact.

882 Production Pl., Newport Beach, CA 92663

Contact@PassportBrandDesign.com

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