Branded In Change. change has become essential rather than optional. As consumers and categories see major transformative shifts, brands must respond quickly and reposition for success. Repositioning a brand must be based on purpose rather than tactics, defining the why first, followed by the what and the how. Passport’s strength in repositioning global consumer brands is rooted in identifying an authentic brand purpose that BECOMES integrated through the entire brand’s ethos.

— 01


We believe your brand can do more, be more, say more. That’s why we’re here. We’re a creative haven for brands looking to build and redefine themselves. A strategic powerhouse where brands come to life and become dimensional, purposeful, and character-driven. A boutique agency devoted to making your brand, a brand to be remembered.

— 02

Our process is about truly understanding your brand through a set of essential steps and tools that lead to successful marketing efforts

Step 1

Clearly Defining The Brand's Purpose

Step 2

Creating an ownable identity through character

Step 3

Drive consistency through communication planning

— 03


For 15 years, Passport has partnered with those looking for change. Looking to challenge their category. Looking to create, rebrand and reinvigorate, to tell new stories that inspire their consumers to move forward. From global brands to start-ups, it's the vision we share. Just like us, they’ve got a hunger for bold new thinking, and partnerships that can move the needle.

Please Note: Passport partners with many global brands that require strict confidentiality, so we are unable to publicly display this work. Please feel free to email us to discuss further and view available work.

— 04



Passport were our valued partners in creating brand ideas

"From the outset, they offered strong strategic input, distilled relevant insights and led the creation of distinctive brand campaigns. They respected the legal frameworks and multiple stakeholders of a global business and were able to deliver ideas that exceeded volume targets, won packaging awards and attracted the attention of colleagues around the world.”

– Coca Cola


Passport are key strategic partners of ours, continuously bringing new ideas and creativity to the table

"Passport continuously bring new ideas and creativity to the table on every project. Whether it be creative development or strategic planning, the results that are delivered by the team at Passport are always of the highest calibre.”

– Urban Decay


Passport show dedication and passion at every stage of a project

“Passport show dedication and passion at every stage of a project, from insights and concept generation, through to the finished piece. With a deep understanding of consumers and shoppers, they challenge the norm to deliver outstanding design.”

– BP


Passport employed its unique skills in capturing the essence of the company brand

“We engaged Passport to assist with communication for a private brand that, while exceptionally well known in real estate circles, needed to be communicated to a broader audience. Passport employed its unique skills in capturing the essence of the company brand by utilizing creative language that communicates a geographically diversified portfolio succinctly.

– Irvine Company

— 05




Passport was awarded the '2017 Most Valuable Supplier' award by RJ Reynolds. Passport was acknowledged for work across multiple brands within the company's portfolio, and for consistently going above and beyond expectations.



Passport was awarded a gold medal in the Australian Design Awards for the creative work done on "Barista Brothers", a flavored milk brand created for the Coca-Cola company. The brand is now the no. 1 flavored milk across Australasia.



In conjunction with Ogilvy, Passport was recognized at the Australian Campaign Awards for their contribution to the original 'Share a Coke' campaign. This campaign has become renowned as one of the largest and most successful consumer engagement campaigns in recent years. Eight years after its inception, this campaign is still being rolled out to global markets.



Passport and many of its staff have been involved in multiple AIGA design awards over the last 10 years. These revered awards are highly regarded within the industry and Passport is proud to have been honored by this institution.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.