Your brand identity is much more than a creative logo design. It is a comprehensive symbolic system that informs not only your brand visual identity, but also your brand voice, tone, modes of expression and overall look and feel.
Passport’s expert creatives and strategists can not only help you build, uncover or refine your true brand identity, we can also protect your brand with robust brand guidelines. Our comprehensive brand guidelines document your core brand elements and appropriate use cases allowing teams large and small to work together to build or grow your brand consistently - regardless of where they are in the world.
Much more than your brand mark/logo, your brand visual identity consists of all the components associated with your brand that your audience can see – everything from color, pattern and shape, to symbols, style and store interiors. We’re a branding powerhouse so we make sure these owned assets inform your brand language and make up a diverse collection of recognizable visual components, regardless of the medium.
The key to success? Consistency. That’s why we collaborate with you to define the essence of your brand, and translate that into a set of guiding principles or brand guidelines. As your audience grows and your brand expands into new markets, you need to keep your brand identity consistent and protect all that you have built.
Properly defined brand guidelines allow for creativity and expression and steer your new assets in the right direction while keeping your brand identity consistent.
We told you that brand identity is more than a creative logo… but the most recognizable asset in your arsenal is your logo or brand mark. This symbol is the foundation of your brand identity and represents all that you stand for. It separates you from your competitors, elicits a response from your audience, and promotes brand loyalty. That’s why you need a creative powerhouse to develop the right creative logo design for your brand.