Still one of the most powerful awareness tools in a marketeer’s toolkit, traditional advertising campaigns, or OOH, can play a lead role in launching or growing your brand.
At Passport, we create innovative traditional advertising campaigns for television, radio, billboards, digital display and yes, we still love a clever print advertising push when it makes sense.
Traditional campaigns including print advertising, display advertising and television and radio advertising should still play a key role in your communications activations. While there has been a huge trend towards digital marketing, traditional marketing - often with a digital component - is particularly useful for growing broad brand awareness, reaching large audiences and establishing your brand in a targeted geographic market.
Passport’s ad team can creatively put traditional advertising (aka OOH - out of home) to work for your brand, connecting you with your consumers as they go about their day… catching the bus, driving on the freeway, scanning their smartphone, or relaxing on the couch after work.
Often delivering the biggest 'wow factor' of traditional advertising campaigns, print advertising has the distinct advantage of connecting with consumers when they’re engaged and focused on a particular activity - like perusing the latest issue of Vogue or reading the newspaper over breakfast.
Our team of talented creatives knows what works and will create a targeted brand message in large scale high definition print which can be supported by other forms of traditional advertising and public relations activity. We can also help you take advantage of advertorial advertising, a combination of print advertising and editorial content presented in a journalistic style.
Often utilized most by luxury lifestyle brands, print advertising offers distinct cache for the right brand and has a unique place in your brand’s traditional advertising strategy.
A key part of your traditional marketing arsenal, display advertising is often the most popular ad spend - particularly for brands that can drive online purchase or call to action (CTA). Our creative team expertly develops targeted display ads that offer huge flexibility and near-instant analytics and campaign tracking. We use these insights to make adjustments to your creative and messaging on the fly - all the while focusing on simple, impactful messages that get the results you’re looking for - clicks.
Do you listen to the radio or podcasts while driving, walking the dog or making dinner? Do you ask Alexa or Google to play the news in the morning? Or maybe you tune in to your favorite stations through apps like Radio.com and Spotify... So do the people you’re trying to reach. Audio as a medium is growing in popularity every day – as evidenced by the emergence of audio chat app Clubhouse.
Radio advertising is highly targeted to the transitional audience and delivers locally focused messages perfect for raising awareness for many brands but particularly for destination and CPG brands.
Now a digital platform offering powerful targeting abilities, the right radio advertising campaign could be a key player in your traditional advertising outreach and has the ability to deliver your brand message to a broad range of audiences while they’re going about their day.
Similarly, our creative team will cleverly construct podcast advertising to enable your brand to reach an extremely engaged and highly targeted audience. Often read by the host of the show, podcast ads are perceived by listeners as authentic and compelling.