You’re dealing with a rapidly changing environment – from technology and pandemics to consumer sentiment and algorithms. How do you stay up to date with everything that’s going on while still doing your job? Easy… read the Passport Brand Design Blog. We’ll let you know about developments in the traditional marketing and digital space that impact your ability to market your brand.

Brand Personality 101: Definition, Examples, Importance & More

April 8, 2021

What is brand personality? The theory behind brand personality is simple: turning your brand into a person with human characteristics gives it a greater chance to connect with your customers, make it relatable, and build trust and loyalty. Read more in our blog.

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