A strategic



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We believe your brand can do more, be more, say more. That’s why we’re here. We’re a creative haven for brands looking to build and redefine themselves. A strategic powerhouse where brands come to life and become dimensional, purposeful, and character-driven. A boutique agency devoted to making your brand, a brand to be remembered.

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Industry-changing ideas are not built in a vacuum, which is why the foundation of every Passport relationship is our Immersive Brand Purpose Workshop. It is here that we unlock your purpose, define your story, and identify your brand’s personality using our signature archetype wheel. By getting your brand team and the Passport team together in a room, we begin every project with a focused strategy and clear alignment. While this might be where we begin; it is only the start. From here we offer an array of services to bring your brand to life…

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Strategic Planning
Consumer Research
Brand Identity
Packaging Design
Digital Strategy
Direct Marketing
Shopper Marketing
Integrated Campaigns
Video Production
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For 15 years, Passport has partnered with those looking for change. Looking to challenge their category. Looking to create, rebrand and reinvigorate, to tell new stories that inspire their consumers to move forward. From global brands to start-ups, it's the vision we share. Just like us, they’ve got a hunger for bold new thinking, and partnerships that can move the needle.

Please Note: Passport partners with many global brands that require strict confidentiality, so we are unable to publicly display this work. Please feel free to email us to discuss further and view available work.

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Gaining the attention of colleagues around the world

“Passport were our valued partners in creating the iced coffee/flavored milk brand, Barista Bros. From the outset, they offered strong strategic input, distilled relevant insights and led the creation of a distinctive brand identity. They respected the legal frameworks and multiple stakeholders of our business and were able to deliver a great solution that has exceeded volume targets, won packaging awards and attracted the attention of colleagues around the world.”

– Coca Cola


…a nothing is too hard attitude

“Passport has always provided us with excellent customer service and with a ‘nothing is too hard attitude’. It is not only a delight to work with Passport but they are also fantastic at what they do.”

– Nestle


…a deep understanding of consumers

“Passport show dedication and passion at every stage of a project from insights and concept generation through to the finished piece. With a deep understanding of consumers and shoppers they challenge the norm to deliver outstanding design.”

– BP


Delivering best in class ideas

“Passport is always delivering best in class ideas that are innovative and fresh. An experienced and trusted team who understand brands, shoppers and consumers, They continue to deliver outstanding results in a timely and efficient manner. I have never worked with an agency that is so commercially strategic and creative.”

– Kraft Cadbury

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Passport was awarded the '2017 Most Valuable Supplier' award by RJ Reynolds. Passport was acknowledged for work across multiple brands within the company's portfolio, and for consistently going above and beyond expectations.



Passport was awarded a gold medal in the Australian Design Awards for the creative work done on "Barista Brothers", a flavored milk brand created for the Coca-Cola company. The brand is now the no. 1 flavored milk across Australasia.



In conjunction with Ogilvy, Passport was recognized at the Australian Campaign Awards for their contribution to the original 'Share a Coke' campaign. This campaign has become renowned as one of the largest and most successful consumer engagement campaigns in recent years. Eight years after its inception, this campaign is still being rolled out to global markets.



Passport and many of its staff have been involved in multiple AIGA design awards over the last 10 years. These revered awards are highly regarded within the industry and Passport is proud to have been honored by this institution.